New Southbound Market Innovative Marketing Program
FarmerPack and AquaPack Draw Interest from Buyers in New Zealand, Australia, Thailand, Singapore, and Malaysia
In 2023, YenProtek was selected for two themes of the New Southbound Market Innovative Marketing Program organized by the International Trade Administration, Ministry of Economic Affairs (MOEA): i-Farming smart agriculture (Thailand, Australia, and New Zealand) and Smart Energy (Singapore and Malaysia). Through the promotional and matchmaking events of the Wow! Taiwan Project, we showcased FarmerPack, the Smart Control Box, and AquaPack to international buyers.
i-Farming Smart Agriculture
At i-Farming smart agriculture promotional events in New Zealand, Australia, and Thailand, YenProtek showcased its FarmerPack + Smart Control Box smart agriculture solution, offering a more labor-saving and smarter approach to agricultural production. FarmerPack integrates a variety of environmental and soil sensors, so users can monitor weather, soil, and other data anytime, anywhere via phone or computer, improving production efficiency and reducing resource waste.
At Taiwan Smart Farm Solution Day 2023, held in Bangkok on August 24, 2023, YenProtek took part in online matchmaking with FarmerPack. Agribusinesses and farmers expressed strong interest in and praise for YenProtek's highly customizable FarmerPack products and IoT applications.
Smart Energy
AquaPack, which YenProtek featured at the Smart Energy matchmaking events in Singapore and Malaysia, became a focal point of discussion at multiple matchmaking sessions thanks to its unique self-cleaning technology, attracting attention from academic institutions, environmental science companies, and ESG consulting firms in Singapore and Malaysia.
AquaPack integrates a variety of water quality sensing components with IoT technology and cleans itself automatically after every measurement, reducing the risk of biofilm and impurities in the water affecting the sensors. This makes water management less labor-intensive and water quality data more stable and reliable.
About the Program
The New Southbound Market Innovative Marketing Program is organized by the International Trade Administration, Ministry of Economic Affairs (MOEA), and implemented by the Commerce Development Research Institute (CDRI). Wow! Taiwan Project is the program's online matchmaking platform and event brand.
Activities in 2023 included online expert forums, smart solution roadshows, mobile matchmaking missions, buyer-seller livestreams, and online curated exhibitions.
YenProtek was selected for the New Southbound Market Innovative Marketing Program in both 2023 and 2024, and in 2025 was also selected for the Smart Community theme (Malaysia and the Philippines) of the Emerging Market Pilot Program.
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